8 Simple Rules for navigating the social media

Navigating the social media are similar to the navigation of your neighborhood into the streets. Would not you like except in the gas slam between two stop signs from a few hundred meters, you need the permissible behavior and expectations of participants in social media carefully. Here are 8 simple rules for engagement in social media.


1. Social media should be fun! Inject a little personality into your tasks, be friendly and entertaining. But do they remember to keep clean!

2. Do not press ... Pull. Ask questions .... does not sell. Especially not at the beginning. Listen and learn your audience. Building a report. Finally, you should be able to squeeze some sales messages without backlash. Promote your dealership in an unobtrusive manner.

3. Is authentic. Be yourself. Please be honest, who you are and what are your intentions.

4. Renounce control! Let your fans and the fans to talk and share their experiences. Not restrict who can and leave comments on what does not. When will someone share it, make sure to respect his views.

5. Be realistic. Do not expect immediate results. Half an hour you can spend a day on social media, but to understand it is probably a very successful outcome. The more time and effort with your dealer is able to devote the better engagement. In addition, social media, to develop deep meaningful relationships. And we all know that those who do not happen overnight. It has been said that social media never a contract is concluded, but it can certainly create a buzz to your product. The case must be closed as soon as the light enters your car dealership.

6. Address concerns or negative comments immediately. "When you fast on a concern or a complaint to the customer that the customer know what to expect when doing business with you makes," said Lori Vajda social media coordinator for AutoNation. Not only the speed of reaction important, but how you react. If someone posts a comment on Twitter as a reaction to Twitter. This ensures that see the same people who saw the original comment and your reply.

7. Frequently update your profile with useful information, relevance and timeliness. View stagnant frighten customers and prospects alike faster than a salesman in a polyester suit vintage.

8. Fairs. Like other marketing efforts, remember to follow your progress. This can be explained simply by the number of fans you get the number of Twitter followers to be done, the number of times a Tweet is Retweeted, the number of subscribers of the blog or the number of video views. This information can be easily retrieved in the rule. You can use also use Google Analytics, a free tool for site traffic and blog (if you do not something similar in location and / or is there someone who can configure that for you).

Although we have the label of social media defined above, if you need to remember a rule of thumb in social media is that it should be.

~ Missy Jensen, Social Media Manager DMEautomotive.

Bio:
Missy designs, develops and maintains social initiatives DMEautomotive promote media in an effort to brand awareness, sales and industry news, updates on products and services, and consumer involvement to increase. Missy enjoys the process of learning, research and projects take shape to see!

Before its transformation into a professional and work with web DMEautomotive she has 10 years experience in marketing and communications. Missy has served as Director, Disability and Communication for a regional Golf Association and helped to launch and maintain a technology program is based on the resale of tickets on behalf of the St. Louis Cardinals.

Missy degree from St. Lawrence University, where she studied Magna Cum Laude with a bachelor's degree in psychology. She also holds a master's degree from Miami University in Oxford, OH. They reached it will be achieved by missy.